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10 Brands With Awesome Social Media Campaigns
Maybe you are a small business looking at getting into social media but not really knowing how to get started, or maybe you have tried social media and decided that it's not for you. This post may change your mind, you see that social media does not have to cost the earth
Whether you have your business in food, cars or online marketing, the following list of 10 companies will give you a glimpse of how you can use social media well.
Cranium
The game Cranium is really for families to play it's created by Hasbro and asks players to mould, draw and act out to win. They have had success through spin off games, and a few video games but Cranium is their latest offering and is using social media to make the game more interactive
When you like Craniums Facebook page, you get regular facts on their wall stream based on figures and icons of history. Examples of facts include icons such as Mary Shelley and Einstein. Its a simple way of working and works perfectly.
Quaker Oats
After being a household name for decades, Quaker oats has decided to make a change and the brand has taken it upon themseleves to branch out in a new direction via social media
Videos on Youtube tagged with ‘Go Humans, Go!’. It shows school kids being wound up with a giant key, like a wind up toy. This is meant to demonstrate that Quaker oats keep your kids active at school. They put out a string of viral videos in order to reach the younger demographic.
The most successful part of their campaign was the twitter section, they rebranded with character CapnCrunch @realcapncrunch which got up to 3000 followers. They are attempting to reach a family audience by giving these characters a voice and they felt that it would be easier to get feedback. They are also looking at making an iphone and Andriod app.
Ford
Ford being one of the UK's largest car manufacturers was considering creating a much better web presence
Their website now features a large collection of online articles, most of which were suggested by users of the site.
You can simply suggest an idea along with a headline and relevant images, and then one of Ford’s many in-house content writers will get to work on it.
This way of working allows for user interaction on site and allows the writers to do what they do best, write, instead of researching titles. Also all car reviews are from users, so are honest and not sales copy. This way of working puts the Ford fan first and allows for a space to build trust and community.
You can now also contribute articles yourself, with topics being outlines, like personalisation and safety. User generated content is then hosted on a separate page called ‘Your-Stories’, which features share buttons for Facebook and Twitter but most importantly you can embed galleries from Flickr and videos from your own YouTube channel, making networking really simple.
Schweppes
Though Schweppes may have merely followed the basics for social media such as having a constant Twitter feed update and “like buttons everywhere, they have also came up with an ingenious marketing strategy which is original, simple and popular.
The Facebook community is now estimated to have over 250 million people, most of whom have the same simple page layout, Schweppes wanted to change that with their hack app, that allows user to redesign their Facebook pages. Upside for Schweppes is that they put your logo all over their page. This is one of the most simply strategies.
Canadian Tourist Board
With loads of great places to go on holiday and with money getting tighter, tourist boards are at war to get their share of the holiday makers. The Canadian tourist board decided to use social media to get their target audience and make the users work for them.
On Facebook you can upload pictures, videos and share knowledge of the area, plus they have funded many regions of Canada to have their own iPhone applications, listing events and special dates to make sure visitors are familiar with what’s going on.
But the best and most innovative idea they have had is to create the ever-changing Canadian Twitter Mural in New York which acts as a constant feed of responses from the public about their trip to Canada. Though it is mainly a PR stunt, it shows that they are listening and obviously care about feedback from the Public. Plus, with over 100 videos on their YouTube channel, their online presence is growing swiftly.
Cree
Cree is an online store for environmentally friendly LED lighting, mainly in America. Recently, they have come up with the great idea of giving users the chance to upload pictures of bad lighting examples within their own workplace. This has been really popular with viewers voting for their favourite and worst images.
Another social media idea that has been implemented is to upload plenty of articles onto their site. Some are simply interesting and relevant whereas others are fun and a little bit silly. Since the rise of BlendTec’s ‘Will it Blend’ Channel, companies like Cree are seeing how they can apply the same model to their brand.
These articles are normally Cree proving just how good their lighting is, in unusual and clever situations. This is covered in share and like buttons, bringing all their content back to basic social networking sites.
One more great idea Cree has had is if you purchase from the site then you can embed a Cree badge onto your own site which states, “Take the pledge. I joined the LED lighting revolution.” This is a great way to build a recognisable brand which users want to be part of and the company in question also builds their green credentials.
T-Mobile
T-Mobile have a good reputation for coming up with adverts which capture the hearts and minds of many, such as the ‘Hey Jude’ advert some years ago. Many of their adverts include a whole host of people suddenly realising that they are part of a once in a lifetime moment, getting out their smartphones and sharing it with friends and family.
T-Mobile's latest promotion is a ‘Real Life Angry Birds’ advert which is as it says on the tin, Angry Birds LIVE
Taking the worlds most popular app and using it to your visual advantage is obviously a good thing but they have done loads of other stuff as well. For example, on Facebook they are running the ‘Dress Debate’ where users can vote or redesign a pink dress to be used in their next online campaign, the details which have been kept a bit hush-hush.
Giantnerd
With a name like Giantnerd, you would imagine a whole host of gizmo’s and gadgets being their main products. However, Giantnerd sells outdoor equipment for the likes of snowboarding, biking, hiking and trekking.
Though the name is slightly wrong, their use of Social Media is utterly correct. They have set up their own Network on their website called the NerdHerd. This has a simple one click join where users can discuss their products with other Nerds. For doing this, you get a 5% discount too which rewards the customer’s interaction.
They also have a huge customer feedback section with each product having its own area. Giantnerd have stated how important feedback is to them, with some equipment changing because of the responses they have received. All of their goods also have a ‘like’ button under it, just in case you wish to share with your Friends via Facebook.
One of the best tools Giantnerd has to offered though is the ‘Wikinerdia’ – a basic Wiki for all things Giantnerd. This looks at history, products and simply anything you need to know about the company. This may not necessarily make Giantnerd any more revenue but it ensures that their customers are fully aware of who they are buying from, making them feel wanted and liked.
Old Spice
The amazine adverts titled ‘The Man your Man could smell like’ came out in early 2010. The man in the adverts was the perfect boyfriend, goodlooking, clever, fit and wearing a shower gel your grandad likes. Although with 35,000,000 views on YouTube it was clear that this was something different. It became a hit overnight and a social media success story.
In 2011, Old Spice Guy was confronted by Fabio, the long haired Italian with the power to control wind. He challenged Old Old Spice Guy to an Internet duel which would see them accepting challenges from viewers on Twitter and later acting them out on YouTube. These videos went crazy and over the course of around 2 weeks, Old Spice uploaded over 50 videos as responses to these challenges and received a staggering 235,000,000 YouTube video hits in total. Old Spice are a perfect example of keeping things fresh and innovative in order to keep your audiences involved
As well as this, they have 1.5 million people on their Facebook group which regularly posts captions by their very own Old Spice Guy.
Johnson Baby
The baby product that everyone knows Johnson’s wanted the target the bond between mother and baby. Their new Facebook campaign drew on this, asking mums to upload images of them with their baby, showing the bond between them.
The images are then voted for by ‘Liking’ them with the main prize being that the winning image is placed on the company website for all to see. The mother and baby market is obviously huge so to tap into the community with something so simply as this is brilliant. What’s more is that it is not a difficult competition to manage and they don’t have to fork out lots of money on a grand prize at the end!
On their Twitter feed they also have a number of baby hints, best products to use with certain illnesses and just general caring tips. These are often written by Johnson’s themselves but there is the chance for followers to send in their own suggestions. Also, the site has loads of brilliant articles about all things “baby” including feeding tips, how to treat a rash and plenty more. Again, these articles can be sent in by mothers who are a part of the site. This is perfect, as it gives mothers a common place to interact and share stories with peers.
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