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 TRIANGLES 45* 30* ANGLE GAGE BLOCKS VINTAGE TOOLMAKER US $135.00 
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 Starrett Webber Rectangular Gage Block Set Model RS81A1 FREE PRIORITY MAIL SHIP US $299.00
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 Pratt & Whitney Long/Large Gage Block Set 5-20" - CD23 US $1,499.98
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 SPi 30-915-3 36 Piece Grade AS-1 .0500" to 4.000" Rectangular Gage Block Set 1H US $189.95
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 Set of 81 Rectangular Gage Gauge Calibration Blocks Machinist Grade B in Case US $199.99
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 SPI Gage Block Set 81pc .05" - 4" Economy Steel 30-912-0 NEW (AF3) FRA US $129.95
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 Cadillac Height Gage Riser Block 7"Tall X 4-1/2" Wide US $50.00
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 4.0 Starrett Webber Gage Block US $60.00
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 Starrett Webber RS81A1 85-Piece Steel Gage Block Set US $399.95
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 Mitutoyo Gage Block Set .050"-4" Grade B !NICE! US $399.98
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 Spi TOOLS 36pc. RECTANGULAR INCH GAGE BLOCKS SET NEW!! US $289.99
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 Mitutoyo Gage Block Set US $99.95
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 81 PCS/SET SQUARE GAGE BLOCK SET, GRADE B US $268.00
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 81 PCS/SET CERAMIC GAGE BLOCK, GRADE A+. W. NIST CERTS. US $1,489.00
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 Vintage Machinist Gage Block L Step Milling US $5.00
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 STARRETT WEBBER GAGE 36 PC BLOCKS SET # RS38A1 US $490.00
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 2 MITUTOYO GAGE BLOCK SETS 81 PC. GRADE 2 MODEL 516902 US $599.99
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 3" RISER BLOCK FOR HEIGHT GAGE US $50.00
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 Mixed Gage Block Set, Starrett Webber, DoAll, Mitutoyo, Pratt & Whitney US $148.95
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 Mixed Gage Block Set - Webber, DoAll, Brown & Sharpe, Pratt & Whitney US $84.95
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 Starrett Webber TS 44.W True Square Working Steel Gage Block 5/8" x 4" w/ Case US $399.95
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 Starrett Webber TS 44.W True Square Working Steel Gage Block 5/8" x 4" US $379.95
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 Weber 85 square gage block tools set US $325.00
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 CEJ 0.850" Gauge/Gage Block 5159 US $11.95
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 Webber 0.850" Gauge/Gage Block US $12.95
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 DoAll 0.950" S Gauge/Gage Block US $14.95
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 Dearborn Gage Co. 0.650" Gauge/Gage Block US $13.95
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 Dearborn Gage Co. 0.700" Gauge/Gage Block US $13.95
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 mitutoyo gage blocks set number BE1-81A grade A US $350.00
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 DoAll 0.700" S Gauge/Gage Block US $13.95
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 Vntge 50s HOKE Precision Gage Blocks PRATT & WHITNEY Style 81 SQUARE 4" 1044-G C US $69.99
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 WEBBER Precision Gage Blocks GAUGE SQUARE 4" B US $69.99
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 Height Gage Large Riser Block US $350.00
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 IMPORT CMI2502 7.000" 7" Rectangular ASME Grade 0 Steel Gold Gauge Gage Block 3C US $109.84
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 Mitutoyo#611506-521 Gage Block 0.5MM Rectangular Gr.00 US $115.00
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 Precision Gage Block 36 pc Set Grade 2 US $50.00
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 SPi 0.050 - 4.000 Steel Economy Grade Rectangular Gage Block Set US $209.99
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 DoAll 0.550" S Gauge/Gage Block US $11.95
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 Dearborn Gage Co. 0.800" Gauge/Gage Block US $13.95
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 Ellstrom 0.146" Gauge/Gage Block US $8.95
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 Webber 0.146" Gauge/Gage Block US $8.95
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 Webber 0.147" Gauge/Gage Block US $8.95
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 DoAll 0.134" Gauge/Gage Block US $8.95
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 Starrett Webber R2S112M Gage Block Set 2mm-100mm A-1002 US $3,499.99
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 Ellstrom 0.131" Gauge/Gage Block US $8.95
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 Ellstrom 0.134" Gauge/Gage Block US $8.95
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 Ellstrom 0.139" Gauge/Gage Block US $8.95
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 Ellstrom 0.142" Gauge/Gage Block US $8.95
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 Ellstrom 0.116" Gauge/Gage Block US $8.95
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 Ellstrom 0.119" Gauge/Gage Block US $8.95
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 Ellstrom 0.128" Gauge/Gage Block US $8.95
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 Ellstrom 0.129" Gauge/Gage Block US $8.95
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 Ellstrom 0.109" Gauge/Gage Block US $8.95
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 Ellstrom 0.107" Gauge/Gage Block US $8.75
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 DoAll 0.106" Gauge/Gage Block US $8.55
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 Ellstrom 0.1006" Gauge/Gage Block US $8.65
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 MITUTOYO 611184-24 Gage Block Rectangular 0.144 in US $20.00
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 Precision Gage Blocks Jo Blocks Brown & Sharpe US $10.49
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 Mitutoyo No. 614123-23 Gage Block .1003" Grade 2 Square US $18.50
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 Mitutoyo No. 614183-23 Gage Block .143" Grade 2 Square US $18.50
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 Mitutoyo No. 614143-23 Gage Block .103" Grade 2 Square US $18.50
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 MITUTOYO 516-914 STEEL GAGE BLOCKS SET US $175.00
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 81 Pc. Rectangular Steel Gage Block Set US $60.00
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 Mitutoyo Ceramic Inspection Gage Block Set with Optical Parallel US $125.00
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 2x STARRETT 706BZ 706 SERIES 1X2X3 MATCHED BLOCKS ~ GAGE GAUGE US $325.00
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 webber gage block set US $75.00
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 hoke precision gage blocks US $150.00
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 HDL Gage Blocks US $225.00
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 Starrett-Webber RS92A1 88 Piece Steel Gage Block Set US $325.95
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 MITUTOYO 516-914 STEEL GAGE BLOCKS SET GRADE 2 EXELLENT CONDITIONS US $314.99
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 81 PCS/SET GAGE BLOCK, GRADE A+. W. NIST TRACEABLE CERTS.-Calibrated in USA-new US $228.85
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 81 PCS/SET GAGE BLOCK, GRADE A-. W. NIST TRACEABLE CERTS.-Calibrated in USA-new US $185.85
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 81 PCS/set CARBIDE GAGE BLOCK GRADE 3 NIST TRACEABLE CERTS.Calibrated in USA-new US $699.85
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 9 GAGE GAUGE BLOCK SPACER SHIM JIG SET .970 - 2" US $49.95
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 Metalworking 5" Height Riser Inspection Gage Block #10101 US $75.95
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 MITUTOYO PRECISION 81 PC. GAGE BLOCK SET,MACHINIST TOOLS US $162.50
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 Spi 0.050-4.000" Steel Rectangular Gage Gauge Block Set US $150.00
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 DOALL Metric Gage Block 45RM1 US $400.00
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 Metric Gage Block DIN 861 US $400.00
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 Working Set of Metric Gage Blocks US $199.00
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 TRIANGLES ANGLE GAGE BLOCKS VINTAGE TOOLMAKER 45*30*ZZ US $109.95
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 BLOCKS PARALLELS GAGES USA MACHINIST TOOLMAKER SET 4 DIE GRIND FIXTURE UNKNOWN! US $145.00
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 Brown & sharpe CEJ gage block gage rare vintage tool US $125.00
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 ◥◣Starrett RS81A1 81PC Webber Gage Block Set Grade 2◢◤ US $449.00
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Gage Blocks
Veritas Set Up Set
The Big Image Myth:Why your email newsletter shouldn't have too many images, even if they look great on your screen!
In This Article…
If you are just starting to send marketing email and need advice on how to design an email template, or if you are currently sending email but aren't satisfied with the click-through or deliverability results, this article explains why using large, graphic images in an email template will actually make your email less successful and detract from its overall performance.
Why Should I Second Guess Using Images?
Without a doubt, the number one error we see in companies who want to begin an email marketing program is the desire to design an email that looks exactly like a webpage or, worse yet, like a print postal mailer. In specific, Comm100 means designing an email that uses a lot of images within the email.
Comm100 understands why email designers like images. An email, just like any other piece of marketing material, looks better when it's got appealing images in it. If it displays properly to the end-user, it probably converts better as well. The problem, as you're about to see, is that most end-users won't see your graphics. As an added bonus, including graphics can get you sent to the spam folder.
How Do Images Get Included in Emails?
What you first need to understand is that there are two ways to send an image in an email. The first way ensures that the user will see the image, even if in some cases it's only as an attachment to the message. This method is called "embedding" the image. Essentially, you're attaching the image to the email. The plus side is that, in one way or another, the user is sure to get the image. The downside is two fold. Firstly, spam filters look for large, embedded images and often give you a higher spam score for including them (Lots of spammers use images to avoid having the inappropriate content in their emails read by the spam filters.). Secondly, if you pay to send your email by weight or kilobyte, this increases the size of your message. If you're not careful, it can even make your message too big for the parameters of the email provider.
The second way to include images (and the far more common way) is the same way that you put an image on a web page. Within the email, you provide a url that is the reference to the image's location on your server, exactly the same way that you would on a web page. This has several benefits. Firstly, you won't get caught for spamming or for your message "weighing" too much because of the image. Secondly, you can make changes to the images after the email has been sent if you find errors in them. On the flip side, your recipient will need to actively turn on image viewing in their email client to see your images.
What Does It Mean When You Say "Have Image Viewing Turned On?"
Unfortunately, even as Comm100 speaks, image urls and image files are being used to plant viruses on computers and to collect information about people. For this reason, most email service providers, such as Hotmail, Yahoo! and Gmail, set the default status on delivered messages to block images.
What a user sees when this happens is a large, white, empty space (with your image alt or title text if you've included it) and often a message to right click to download the images. Most people spend less than a minute scanning an email while they decide whether to read it or delete it. If you're email is full of images, they don't see much that allows them to make a decision. Chances are, unless users are already very loyal to your brand and interested in your content, you are about to get deleted.
Email users can overwrite the "images off" default in their email, but most of them don't. Most studies and surveys reveal that anywhere from 40% to 60% of users read email with the images turned off. Any way you cut it, that's almost half of your recipient base who won't see your email with the images as you intended. And that's not even counting mobile phone users!
How Much Do Mobile Phone Users Impact Image Viewing?
Increasingly, mobile phone users impact your email viewing greatly. Recent studies suggest that up to 20% of your users check their mail on text-only mobile phone applications. If your email is a single image, or is based on a great deal of images, you won't resolve to those users at all.
So, What Should I Do?
Surprisingly, Comm100 would like to tell you that you should use images. You should just use very few of them and be careful where you put them.
Images definitely have a marketing impact. A portion of your viewers will see them and turn them on. If you just follow these basic steps with images, you'll be fine. Also, remember that you can do a lot of things just using html tables and colors that will make your email visually appealing AND deliverable.
The Less Than 25% Rule: No more than 25% of the real estate in your email template should be image-based. You want at least ¾ of the email to be readable without images.
Alt and Title Text: This is the text that is contained within your image url that appears when the image doesn't load (and in some cases appears when your mouse hovers over a graphic). Having this text beneath your graphics is important because you can still convey the message that was in the graphic even if the graphic doesn't load.
No Trapped Messages! The basic rule is this: "If it's important that your readers know a piece of information, it cannot be trapped in an image." All important information, such as price, product title, value proposition and expiration date, must be in html text. This includes "Click to order" buttons. If those are images, you'll have users looking for where they're supposed to click, and possibly not finding it. Those should be html buttons.
Images are an important part of any marketing campaign or collateral. However, email presents challenges in that you can't control how the end product displays to the user in all cases. It's better to have an email that can be delivered and seen by the user than to have one that looks fantastic … but only when it's loaded on your computer screen and not when it's in an inbox!
Whether you love your email template or are just starting to optimize it for best results, the first step to a successful email campaign is choosing and email provider who meets your needs. Comm100, who provided you with this complimentary summary of how to use images in emails, offers a completely free, hosted email and newsletter solution. It's both a great long-term and short-term solution to getting your email marketing off of the ground with or without large image files!
About the Author
Comm100 Network Corporation provides open source and free hosted customer support software for small and medium businesses. Comm100 fully integrates multiple communication channels, including Live Chat, Newsletter, Forum, Knowledge Base and Email Ticket. All Comm100 products are delivered as FREE SaaS/Hosted applications and completely FREE. For further information about Comm100, please visit: http://www.comm100.com/.
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